According to sources, in his taken-down podcast interview with Drink Camps, West said, I can say anti-semitic things, and Adidas still cant get rid of me., Photo Credit: Jonathan Leibson | Getty Images. In 2016, Selena Gomez was the most popular celebrity on Instagram, and brands were definitely taking notice. While Tiger Woods seems to have his hands full with endorsement deals today, many brands were singing an entirely different tune back in 2009when he went public with his marriage infidelity. So join us as we take a look at some good celebrity endorsements that went bad. A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Explore what it takes to be a creative business owner or side-hustler, Listen to the world's most downloaded B2B sales podcast, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. Here are five examples of celebrity endorsements gone wrong: 1. Apparently, loyalty ultimately pays off. Blackberry took the celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director. We've been able to reach Mars yet again and discover the "God particle," but no one seems to have established what . As flight attendants with American Airlines, we would like to personally apologize to you for the behavior displayed by our union president, Laura Glading, this past week, it said. Apparently, there was some confusion as to when Will.i.ams part of the deal was over. 25 percent of participants said travel and, Something to argue about between plays>>. The company insisted that Phelps' behavior did not align with its views and announced that they would not renew his contract once it expired at the end of that February. The life of the rich and famous looks easy and carefree from the outside, but we never know just how our favorite rappers, singers, and actors are faring financially year over year. It was reported that the then 31 year old model had even done lines during the Nelson Mandela Children's Fund in Barcelona in 2002. Ultimately, celebrities tend to direct . Weve only heard one side. Apparently, people took this to mean that he wasnt being patriotic. Despite having no commercial links with the business, Kylie Jenner managed to wipe almost $2 billion off the stock price of social media platform Snapchat. Well, at Fortune, we noticed. Less successful, however, was her relationship with Oxfam International, a humanitarian group for whom she had acted as an ambassador for eight years. Pittsburgh Steeler's Rashard Mendenhall was fired from his endorsement deal with Champion Sportswear (owned by Hanesbrands, Inc.) after making controversial tweets. The sportswear company has been involved with Sharapova since she was 11. Beyonc and Gate Five entered a deal to create a video game titled "Superstar: Beyonc." Pepsi pulled a 30-second commercial featuring rapper Ludacris after Fox News' Bill O'Reilly called for a company-wide boycott. Some celebrities need to make money quickly and others are trying to make sure they remain relevant in between roles. Abhishek and Aishwarya, Prestige Cookware range No! Disney was not the only one to drop Depp, the film and entertainment studio Warner Bros asked him to step down from the role as the insidious wizard of J.K. Rowling's Fantastic Beasts franchise following his loss in the U.K. libel case against The Sun. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. "We do not condone his activities and are disappointed in his recent judgment," a statement issued by Rosetta Stone read. O.J Simpson, the former NFL football star was the face of Hertz rental cars. The companies that the celebrity endorses can suffer by association. According to Jezebel, its not clear what exactly Thalias pregnancy had to do with a breach of contract. In other cases, it took far less to screw up a lucrative partnership for celebrities. So here's to brands like Charmin, who made Kim Kardashian be. What are some other notable celebrity endorsements gone awry? Daniel Bukszpan is a New York-based freelance writer. In addition to putting out music with The Black Eyed Peas, Will.i.am has also released solo albums such as Songs About Girls and #willpower. While NBA legend Charles Barkley was never fired for his gaffe, it was still pretty embarrassing. Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. While the ad itself was PG, Madonna's music video for the song in which she witnesses a rape and gyrates around a burning cross incited an explosion of controversy. Understanding dimensions of celebrity images. Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. Celebrity endorsements have long been a staple of building brand . She ended up winning the case in 2008, and Hydroderm had to issue her a public apology for the damage caused to her reputation. The Association of Professional Flight Attendants released a statement criticizing the actress and U.N. Univision, Televisa, Farouk Systems, NBCUniversal, Macy's, and NASCAR (so far). Whether or not the celebrity or influencer scandal goes against one's brand message or statements, or if their actions go against the views of the brand's target audience, it may be time to cut ties for brand partnerships. Updated: 5, but her recent advertising campaign for the United Arab Emirates Etihad Airways didnt go over so well. The star went on to explain that he wasnt trying to imply that any complexion was better than another by partnering with the fairness cream company. News and speculation about what will happen to the endorsement deals of Tiger Woods is rampant. After signing a contract with Swiss watchmaker Raymond Weil, actress Charlize Theron found herself in some serious watch drama. The testimonials transparency and the understanding of brand messages, aligning with the companies values, are crucial to managing unexpected deficiencies that come with celebrity and influencer endorsements. Must-Read: When Doves Cry: How Research could have helped avoid Brand In-authenticity Kanye West, also known as Ye, considers himself "too big to fail." Now he has proved himself wrong. 12 Shahrukh Khan Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. Not great for Brylcreem. Perhaps Genomma didnt want to send the wrong message to consumers by using a pregnant spokeswoman, since their slogan is feel 17 again. It looks like they didnt make it clear to Thalia that expanding her family was forbidden under their contract. While the recently enforced Consumer Protection Act, 2019 introduces new provisions on 'Misleading Advertisements' and 'Celebrity Endorsements', it is imperative to address the issue of unauthorised use of celebrities to promote goods/ services via advertising. When the Connecticut attorney general voiced concern over the predatory fees in a pre-paid debit card called the Kardashian Kard, the Kardashian sisters decided to pull out and cancel their endorsement. Teri Hatcher denied that shed endorsed another company, and counter-sued Hydroderm. All rights reserved. Back in the early noughties pop princess Britney Spears was signed to a multi-million endorsement deal with soft drinks giant Pepsi but despite all the Pepsi she could drink, Britney kept getting. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. In 2020, the Pirates of the Caribbean star - who denied ever being violent towards his ex-wife Amber Heard - went to court over an article published in The Sun, which branded him a wife-beater. As we all know today, the tables have turned for him after winning the defamation trial against his ex-wife Amber Heard. Before he became famous for all the wrong reasons. I donated all of my fee from Capital One 2 arts charities, the tweet said. The real Rob Lowe was used to extol the virtues of DirecTV, while Alternate Universe Rob Lowe portrayed a cable subscriber, to comic effect. Powered and implemented by Interactive Data Managed Solutions. 800-226-9766; . One of my favorite celebrity endorsements is Ellen for Covergirl. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '814dd420-0d49-40e0-b59c-f01066e186c1', {"useNewLoader":"true","region":"na1"}); Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. Unlikely. Not to say that Martha Stewart isn't the perfect pitchman for SOME product, just not THIS product. Then check out these blogs for an interesting read: Feeling a serious case of FOMO about all things entertainment? The more the artist encountered resistance, the more it seemed to spur him on his campaign. Sign up for our newsletter to get the latest stories in hedge funds, PE, fintech, and banking delivered daily to your inbox. The 13 Worst Celebrity Endorsement Fails Laura Stampler Jan 31, 2012, 1:41 PM After a 14-year relationship, Super Bowl Sunday will mark William Shatner's last official appearance as Priceline's. First things first. Books could be written on the subject. Paris Hilton vs. Hairtech International, Inc. Here's some of the biggest clangers. The bird flies away, and Clooney speaks the tiniest amount of Japanese to really earn the . Will.i.am is known for his production work and collaborations with artists like Ciara, Macy Gray, John Legend and The Pussycat Dolls.
