The Unlimited Sip Club Subscription is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Similarly, in 2020, Panera attempted to grab a larger part of the lucrative coffee crowd by introducing a subscription for hot coffee, hot tea, and iced coffee. No, we do not offer refunds for unused subscriptions, but you can cancel your subscription by going to the Subscription section atwww.PaneraBread.com/UnlimitedSipClub, or by visiting the Panera Bread app. Opinions expressed by Forbes Contributors are their own. Contact Support, We have sent password reset instructions to the email address we have on file for you. [+] Pictured is its first bakery-caf located in Ballwin, MO. No worries, just sign in to your MyPanera account and well get it straightened out. "We are continuously innovating our portfolio of beverages to meet the complex and ever-evolving needs of consumers and this first-of-its-kind subscription program provides Panera customers with beverage options for every occasion throughout the day.". They offered unlimited premium hot coffee, hot tea and iced coffee for $8.99 a month. For $11.99/month plus tax, you can enjoy any size drip hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage every two (2) hours during regular bakery-caf hours, including free refills of the same beverage at any participating U.S. Panera Bread bakery-cafes. {{ $keys.text['skipToMain'] }} Our Menu Locations Gift Cards Sip Club oz. A monthly subscription service is still available for $11.99 (plus tax), with both subscription models entitling customers to one self-serve beverage every two hours. He pointed to a study he read that said most coffee-drinking Americans spend $1,500 a year on premium coffee annually, and with Paneras subscription that cost has dwindled to about $130 yearly at the new price. It also wanted to be the first disrupter to introduce subscriptions to help unlock the benefits for our customers, he added. It covered any coffee that was self-served and was restricted to new cups of coffee every two hours. MyPanera members can register today for the subscription via the Panera website, mobile app and kiosk and unlimited self-serve beverages are just an order away. Join Unlimited Sip Club & enjoy endless Charged Lemonades, coffees, teas, and fountain drinks. Panera, the St. Louis-based fast-casual chain, is expanding its existing coffee subscription service to include all non-espresso beverages from soda to tea to lemonade and increasing the monthly fee from $8.99 to $10.99, Richard writes.. Why it matters: Panera was an early adopter of subscription services, an offering more associated with software companies and streamers, and its expansion . Seasonal flavors and whole grains. You may opt-out by. Must be a MyPanera member and at least 18 years of age or older to register. Like poultry and pork raised without antibiotics on our salads and sandwiches. Unlimited Sip Club subscribers have access to the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas, Agave Lemonade, Pepsi-Cola fountain beverages, andCharged Lemonades. News and information presented in this release has not been corroborated by WTWH Media LLC. And importantly, this new Sip Club is also replacing the old coffee plan, but a Panera spokesperson told us that existing coffee subscribers will be grandfathered into the Unlimited Sip Club and will keep their $8.99 per month pricing through the end of the year. You may cancel at any time. ^Calculation is based on redemption of 4 eligible beverages, any size, in the Unlimited Sip Club Subscription program with an average price of $3.43 (plus tax) during a monthly subscription period and redemption of 3 eligible beverages per month, any size, in the Unlimited Sip Club Subscription program with an average price of $3.43 (plus tax) during an annual subscription period at participating U.S. Panera Bread bakery-cafes. In February, the fast casual brand added contactless dine-in ordering to reduce friction in the dining room. Beverages from the Panera Bread menu include our charged lemonades, coffees, teas & fountain drinks. All rights reserved. | replaceVariables([foundEmailAddress]) }}, Want to do this later? Access your favorite topics in a personalized feed while you're on the go. Offer may expire without notice due to error, fraud or other unforeseen circumstances. It has the same logic of why should coffee cost so much to why should beverages cost so much? Chaudhary cited. The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. The company boosted subscriptions with a very popular #FREECOFFEE4SUMMER promotion. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. By the end of 2021, Paneras Coffee Club had grown to 600,000 subscribers, of which 300,000 were paying (most new members receive free membership for the first three months and then are charged). The Whopper, Sweetgreen Alters Growth Strategy for Sake of Profitability, Pals Success and Longevity is Anything but Sudden, Shake Shack Offers More Insight on Drive-Thru Success, Fast-Food Chains Turn Focus to Better In-App Experiences, Chipotle Leans into Digital-Forward Identity, Chipotle Quickly Approaches Pre-COVID Efficiency, FDA Food Code Update, and its Impact on Quick Service, The Future of Fast Casual in 2023 and Beyond, 40 Million People Downloaded McDonalds App in 2022, How to Effectively Market a Restaurant Anniversary, Tips to Make Your Loyalty Program Easy and Engaging, Subway to Roll Out EV Charging Parks Nationwide, We Asked AI How to Properly Open a Ghost Kitchen. WiFi Terms Of Use Other additions such as milk, skim milk, almond milk, half & half, and sweeteners are included in the monthly subscription price; (2) $ https://www.panerabread.com/en-us/mypanera/subscription/terms-and-conditions.html. The subscription program is available throughout the United States at participating Panera Bread bakery-cafes. Paneras has never been known for coffee, he acknowledged. Beyond the three beverages included in the original coffee subscription, the Unlimited Sip Club includes 23 more beverages (so 26 in total) adding things like iced teas, Pepsi fountain beverages, agave lemonade, and Panera's new "Charged Lemonades" which are flavored lemonades with a caffeine boost. We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. We're also focused on improving quality and convenience. Customizations, including, but not limited to, added espresso and added syrups (Madagascar vanilla, bittersweet chocolate, cinnamon, and caramel) are not included in the subscription monthly price. You can continue ordering as a guest, but will not get a visit credit toward your next reward. And as recently as last fall, Taco Bell launched a Taco Lover's Pass, offering a taco a day for a month at one low price. So, we began with a simple commitment: to bake bread fresh every day in our bakery-cafes. **Annual Plan:The Unlimited Sip Club Subscription is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. How do I redeem my subscription? It was originally $14.99 a month and was changed to its current price of $10.99 a month. Large chains like Panera and P.F. New Subscribers:For new subscribers that sign up for an Unlimited Sip Club Subscription, from 2/13/2023-3/31/2023, will receive one (1) free month of Unlimited Sip Club. While supplies last. oz. {{ 'We have sent an email with sign in instructions to {0}.' Panera self-serve beverages are available nationwide in Panera bakery-cafes, on Panera's e-commerce site, and via the Panera app. {{ 'Hi {0}' | replaceVariables([customerInfo.firstName || '']) }}, {{ '{0} Rewards' | replaceVariables([customerInfo.rewardsCount]) }}, {{ 'Available after {0}' | replaceVariables([$options.filters.formatTime(availableAfter, { Each night, any unsold bread and baked goods were shared with neighbors in need. Fueled by Clean caffeine from Guarana and green coffee extract, Charged Lemonades come in three inspired and vibrant flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. Available now in both annual and monthly subscription tiers, Unlimited Sip Club is available to members of MyPanera, Paneras free loyalty program. As of March 29, 2022, there were 2,117 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names. A regular Panera coffee costs $2.49 in New York City, so the savings come around the fourth cup of coffee. This field is required. Guests must tap their loyalty cards to activate it and use it, enabling Paneras to track their purchases. Unlimited Sip Club includes all self-serve coffee and tea, NEW Panera Charged Lemonades, and Pepsi-Cola products. Your Privacy Contact Support, We have sent password reset instructions to the email address we have on file for you. Here's What It Said, South Block Grows Thanks to Strong Community Ties, Daddy's Chicken Shack Finds the Perfect Chemistry, Inside Smoothie Kings Transformation to a Healthy Lifestyle Brand, The Missing Puzzle Piece of the Workforce Crisis, From Resignation to Retention: The Evolution of the Labor Market, Starbucks Teases Game-Changer as Sales Rocket Higher, Ways to Streamline Restaurant Kitchen Operations. Some of Panera's recent moves have focused on improving beverage offerings, with the company testing Miso Robotic's CookRight Coffee system to monitor the freshness of its brewed coffee. Get the latest industry news, market data, and 5THWAVE magazine and podcast releases direct to your inbox. Chang's as well as neighborhood hangouts are increasingly experimenting with the subscription model as a way to ensure steady revenue and customer visits. WiFi Terms Of Use Please enter a valid MyPanera Card Number. Existing coffee subscribers will be grandfathered into the new Unlimited Sip Club for the previous price of $8.99 a month through the end of the year. In total, 26 beverages are now part of Unlimited Sip Club, including: Drip Hot Coffee (100% Colombian Light Roast & Dark Roast, Decaf, Hazelnut), Hot Tea (The Republic of Tea premium teas and herbs, including: British Breakfast, Earl Greyer, Mango Ceylon, Ginger Peach, Honey Ginseng Green, and Orange Ginger Mint Herb), Iced Tea & Lemonade (Black Iced Tea, Sweet Tea*, Passion Papaya Green Tea, Agave Lemonade), Fountain Soda (Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, bubly Lime, Brisk Raspberry Tea, Dr Pepper, and Canada Dry Ginger Ale), Charged Lemonades (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint). Must be a MyPanera member and at least 18 years of age or older to register. Why? Use the following form to enter in your MyPanera account information, to reset your password. Hence, customers feel theyve already saved money and can add a breakfast sandwich to their order. 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