These Ad Campaigns have been consigned to the archives. Germany: True fruits with “Safer Snaxxx” from 2018 (The best way to eat bananas is to drink them, the song is \"Just imagine\" by Brandon Combs)2. You can’t win ’em all. And it really is a joy to watch. We couldn’t help but include them in this list anyway in one form or another, because the world needs to see them. Back in the late 80s, you had to ring round them all to find one who could help. Luckily this big game tie-in with Adult Swim cartoon Rick and Morty sets that straight – because in a world of infinite universes, at least one of them must have made flavour stacking work. Navigation app Waze remind us that their platform supports location-based advertising — and underlines the idea that it’s the next big thing, making other forms of advertising obsolete — through the tragicomic sob story of one of those inflatable tube man thingies. Humor in marketing (in marketing about marketing) at its best. Virgin Media prove that life with them as your ISP is completely unlimited. That shit tears apart families. When everybody’s favourite chocolate bar (what? What better way to emphasise that crunch by comparing it with the rumble of an avalanche. You could send your kid to a swimming gala with a rubber glove for a swim hat. (Sorry Aleksandr!). This is far from Bud Light – and proves that a sense of humour in marketing goes a long, long way. And it escalates nicely from there. (2012), BauBax – How To Make Airline Travel Not Suck (2019), John Smiths Bitter – Acrobatic Dog (1981), Talking Pages – Gabrielle Drake and John Cleese (1989), The National Lottery – #PleaseNotThem James Blunt (2016), British Telecom – Maureen Lipman, Ology (1988), Pringles – Rick and Morty x Pringles – Super Bowl Ad (2020), Volkswagen – Buying a Volkswagen From an Old Lady (2010), Google – Home Alone: Macaulay Culkin Google Assistant Parody (2018), Heat Electric – Creature Comforts, Pablo The Parrot (2004), Compare The Market – Compare The Meerkat (2009), Nationwide – PayDay SaveDay: Money Problems (2019), Old Spice – The Man Your Man Could Smell Like (2010), Dollar Shave Club – Our Blades Are F***ing Great (2012), The ultimate guide to Comedy in Social Media Marketing, FREE TRAINING: From Low Engagement to an Army of Raving fans - with Comedy Content, Social Media Spotlight: Funny Gymshark Tweets, Find Digital Marketing Inspiration in these Funny McDonald’s Adverts, The funniest commercials of 2020 (so far). According to you, our voters, this was the funniest commercial in 2018. Every single one of their advertising campaigns shows you the kind of scrapes you’ll get yourself into if you don’t look after your eyesight, and get yourself that perfect pair of specs. Jason Momoa arrives home, takes off his muscles and his good looks, and relaxes – in the one place he knows he’s ok to be himself. It was hard to choose which of these should make it into our rundown – because the whole series of commercials is so good – but this example from 2019 just had the edge on those that have come since. This hardware store are there for their customers – whenever they need them. Ok – this is it. Guy thinks he’s in a steamy sauna. Progressive Insurance – Off the Mara-ket (2020), John Smith’s Bitter – Peter Kay (2002-05), Bridgestone Golf Tour B SplitScreen (2019), Drug Free Kids Canada – Dark Gummies (2020), McDonalds – Saver Menu – Rubber Glove (2019), Terry’s Chocolate Orange – Safe – Indiana Jones Spoof (1984), Samsung – QLED + 6 Underground + Ryan Reynolds (2019), Birdseye Steakhouse Grills – We Hope It’s Chips (1982), Dime Bar (now Daim Bar) – Avalanche (1983), Compare the Market – Keep Life Simples (2019), Peperami – it’s A Bit Of An Animal (1995), Innocent Smoothies – Duncan From Blue (2019), You can read more about how their humorous campaigns right here over here, Coke Zero – Say It Again, Ken Jeong! The song is about him being soft. your own Pins on Pinterest. We’re social-first, but we offer a whole lot more. Nonetheless – this classic Ad featuring Maureen Lipman definitely deserves its place in our Top 50. We imagine he is. Great Britain, Smart Forfour: 15 votes/mentions6. Unless – that is – you offer him a drop of John Smiths. In these carbon footprint conscious eco-friendly social media times, you’re unlikely to see a new brand go big on the idea that their product is “a bit of an animal” – but back in the mid 90s, when the world was just wising up to how much “nothing” has made its way into our food, it was a great tagline that proved a point, paired with a comedy character who made people laugh. She tries being weird, she tries being kooky, and she tries being boring – by reciting the benefits of taking out a policy with Progressive Insurance. Dollar Shave Club – Our Blades Are F***ing Great (2012) if I had a dollar for every time a client had … The perfect example of expectations being subverted – as a David Attenborough documentary turns into an episode of Trigger Happy TV. Again. It’s great to see the techniques we use to help brands find their funny at play even back in the 90s. 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