By all means, if you’re a Super Lawyer, say so. Then again, just because you earn the Super Lawyers distinction doesn’t mean you have to plaster it on your own home page. (That said, don’t worry… if you’re looking for an easy yes or no, we’ll do our best to give you one at the end.). Wading through all these opinions requires an investigation into their source. Here is what I found. We promise: you’re absolved. Super Lawyers is one of many attorney rating websites purporting to distinguish “the best from the rest” among U.S. lawyers. Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. As a matter of fact, with each new listing of Super Lawyers, more and more lawyers in the U.S. are being named Super Lawyers. Do you, personally, think the distinction means something? (By the way, while we’re on the topic, you might want to read our guide to six common ethics mistakes lawyers make in their online marketing. (That is, attorneys who pay for premium placement get increased visibility on the Super Lawyers site.) Even if you make the clarification on your own site, you could get in trouble by including the Super Lawyers designation on LinkedIn or other social media forums lest you follow the rules to a T there too. )• It appears on a lot of law firm websites, leading other lawyers to think it needs to be on theirs too. In its own words: “Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of … We find that different lawyers answer those questions differently. In shopping around for a new lawyer, you may have noticed that many lawyers proudly advertise that they have been awarded the “Super Lawyer” designation. The legal environment is changing rapidly. As it happens, digital marketing for attorneys is exactly what we do at Black Fin (the only thing we do, in fact), and we’re very good at it. In fact, it might seem that before too much longer, just about every lawyer in the U.S. may be able to claim to be a Super Lawyer. In shopping around for a new lawyer, you may have noticed that many lawyers proudly advertise that they have been awarded the “Super Lawyer” designation. Super Lawyers: Are They Really “Super” Lawyers. Online attorney ratings is big business, after all. Even the New Jersey Supreme Court agrees with that. The danger there is that you could actually send traffic away from your site to SuperLawyers.com, where your client-to-be could discover another local lawyer (perhaps one who is paying for premium placement) and hire them instead. Yes. The same team has authority to find its own candidates too, whether they’ve been nominated or not. We’re not convinced that’s going to happen on a regular basis, mind you. Because these ratings are particular to a specific practice area, the rating provides little value. The Laws of Content Marketing Part 1: Content Is King! The patented selection process includes independent research, peer nominations and peer evaluations.”. ), “[The Super Lawyers selection process] is a comprehensive, good-faith and detailed attempt to produce a list of lawyers that have attained high peer recognition, meet ethical standards, and have demonstrated some degree of achievement in their field.”, “Suffice to say, the selection procedures employed by [Super Lawyers] are very sophisticated, comprehensive and complex.”, “It is absolutely clear from this record that [Super Lawyers does] not permit a lawyer to buy one’s way onto the list, nor is there any requirement for the purchase of any product for inclusion in the lists or any quid pro quo of any kind or nature associated with the evaluation and listing of an attorney or in the subsequent advertising of one’s inclusion in the lists.”. "I cannot be happier with Gerrid Smith and Black Fin, and highly recommend their services." Why do you even have a website? The attorney is younger than 40 years of age, The attorney has been in practice for 10 years or less, The attorney otherwise meets the criteria necessary to be designated a Super Lawyer, Couch it in a “you” narrative, not in “us” language, Think twice before linking to SuperLawyers.com from your own site, Make sure any reference to Super Lawyers on social media includes the same context/disclosures required by the ethics rules, Never make the Super Lawyers designation the focus of. There’s a reason we’ve earned the top spot on Google for attorney SEO, and it’s the same reason we’ve gotten so many of our other clients to the top of Google too. About you registry each year U.S. Lawyers opinion, the Super Lawyers badge becomes about. An investigation into their source ( they even have a patent on the lawyer. The fact that the ruling is being challenged once too many an attorney beware., attorneys who pay for premium placement get increased visibility on the process to build attorney and! 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Display on their website you… or at least it shouldn ’ t link to you even if don!
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