We identified best practices in four areas. At many Indonesian companies, pricing employees are organizationally separate from trade employees and are distributed across various customer teams or brand teams. Other technologies, too, can have dramatic impact. “Local Indonesian ecommerce platforms like Tokopedia and Bukalapak are facing more intensive competition from regional players like Shopee and Lazada, and the latter is winning consumers over,” Wang says. Editor’s note: The article previously attributed the size of GoFood’s user base to AppAnnie data, which Catherine Hindra Sutjahyo cited when speaking to the press. Even though modern trade is where most of the growth opportunities lie, winners view fragmented trade as a continued source of growth and set clear growth targets for their business in that channel. Online travel booking service Traveloka dropped five positions to 36th overall. This figure puts Indonesia as the fourth most optimistic country globally. The push is getting mixed reviews on Twitter. Meanwhile, in Q1 2019, only more than half (56%) of consumers stated that the next 12 months was A Good Time to Buy Things They Want and Need. This survey is based only on the behavior of respondents with online access. GoFood, the food delivery service offered in Gojek’s app, is still the number one food delivery option in Indonesia, Gojek Group chief food officer Catherine Hindra Sutjahyo claimed on Tuesday at an event held by Gojek and research firm Nielsen. Please click "Accept" to help us improve its usefulness with additional cookies. According to Sutjahyo, her claim is backed up by numbers released by third-party research firms like AppAnnie and research firm Nielsen. Food and beverage. Nielsen. Media contact: Mila Lubis, Phone: +62 8551082304, Email: miladinne.lubis@nielsen.com. That announcement followed another $250 million fundraising at the end of July to bolster its balance sheet after business levels fell to their lowest rates since it began. But it has run into other difficulties after announcing in May that it had been hacked and was investigating the potential leak of millions of users’ personal details. People create and sustain change. App users are fickle and will quickly switch between them depending on which is cheaper or easier to use—which continues to change based on constant services updates and personal preferences. Pertama, GoFood dianggap punya pilihan menu terlengkap dan dengan merchant paling beragam, masing-masing oleh 87% dan 83% konsumen. The report was generated based on responses from 1,000 individuals who regularly order food through four mobile platforms—GoFood, GrabFood, Berry Kitchen, and Kulineran—in seven cities in the country. This has created an environment poised for innovation, with a need to realign supply chains, redefine what parts of the food workforce are essential, and gain a deeper understanding of how to connect with loyal customers through social media. “I see their biggest challenge at home is the brand becoming diluted by the various services they offer. Brand perception-wise, Gojek has suffered some negative publicity around its systems being more susceptible to driver fraud and from higher numbers of layoffs than Grab. Our flagship business publication has been defining and informing the senior-management agenda since 1964. Understanding Indonesia’s Online Food Delivery Market 20 Sep, 2019 Rizki Romdoni Lembaga Survei Nielsen: GoFood Pemimpin untuk Layanan Pesan-Antar Makanan di Indonesia Instead, the following practices appear to be what set winners apart from others: Use analytics to set and execute pricing strategy. Containment strategies for channel conflicts. Copyright © 2020 The Nielsen Company (US), LLC. Never miss an insight. More Indonesian online consumers think that the country is not in an economic recession. Soni and De Paus point out that Gojek’s cash burn and lack of profitability in recent years are coming to a head under Covid and it has had to retrench staff. And while the rural majority still shops offline, urban dwellers are increasingly turning to players like Hypermart for daily household items, or food specialists like HappyFresh for groceries. Gojek’s main competitor, Grab, recently claimed that it holds almost 50% market share of Indonesia’s food delivery services in the first half of 2019. A single ‘center of excellence’ to oversee both pricing and trade. For Indonesia, the two indicators have increased this quarter. “The majority of the people are suffering. Winners in sales strategy serve both modern and traditional retailers well. Greater use of advanced analytics and technologies. Furthermore, winners treat their customers differently depending on cost to serve. Indonesian CPG manufacturers have much to learn from one another, as well as from their counterparts and competitors in Asia and across the globe. tab. They have strong backers, they’re early movers in a growth market with a rising middle class and Covid has become the ultimate catalyst for brands to shift offline sales to online. A few months later in December, founder and CEO Achmad Zaky stepped down, announcing that former bank executive would be taking up that role. GoFood’s user base is 1.5 times bigger than that of the close competitor, Sutjahyo said at a press event. In recent news from Traveloka, Bukalapak, Tokopedia and Gojek, many of the growth stories are being replaced by news about layoffs, executive exits, declining business activity or new funding to shore up balance sheets. 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