With fewer vineyards hitting the market and a dwindling supply of land suitable for development, vineyard values in Marlborough have risen sharply over the past year, fetching between $88,000 and $220,000 per planted hectare depending on location, according to Tim Gifford at Colliers International. The wines consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. Today, Kim Crawford the wine is owned by Constellation Brands. Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . Mix Kim Crawford Pinot Noir with hot chocolate, or make a Paloma using Sauvignon Blanc at your next happy hour or dinner party. Pick Up In stock. No. Do They Contain Wine? Kim Crawford Rose 4pk-250ml Cans. Believe it or not, Sauvignon Blanc may be the most exciting varietal wine coming out of California today. When it comes to Champagne, we all too often leave the realm of mere mortals and dive into the world of the super-rich. APPELLATION: New Zealand We think of terroir as natural magic, but what is the human contribution to this elusive concept? The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. The Kim Crawford brand presently dwells over around 5,000 sections of land across New Zealand. Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. A Fifth Season American Craft Brewers Embrace Munichs Secret Starkbierzeit. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. We were very focused, between the two of us. Since its launch in 1996, the label has gained critical acclaim around the globe. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . But yes, it is hard, believe me., Erica says she would never name a brand after a person again. Whereas we went in with the standard wine which went around the world and it was completely different to what they were used to, so you had a point of difference.". While Kim created the wine, Erica managed the business. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. Largest Sauvignon Blanc producer in NZ, over 60% of NZ . The brand is currently marking its 25th birthday with a series of global celebrations, while the Crawfords have been raising a glass to the incredible memories theyve created along the way. Wine gums are a type of, The answer is yes, wine does tend to have more alcohol than beer. Restaurant: https://youtu.be/keZjocCURCo Because the days are warm and the nights are cold, you get this long, drawn-out ripening period. The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. Before, we bought grapes from someone else, and we made the wines at someone elses winery. This is 'The Faces Behind Your Wine.' #TFBYW. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. Kim Crawford is one of the iconic brands of New Zealand. A lot has changed in the 24 years since Kim Crawford was founded. What Are Wine Gums? Old grapes and new appellations the wine world never stands still To see how Wine-Searcher uses average pricing and professional wine critic scores on this page, Sauvignon blanc, unlike other varietals that need to be aged in barrels, can be sold within a year of production. Who said we will not go quietly in the night? While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. But with the explosion of social media, its easy to slip up when your name is no longer just your own, but rather someone elses business. No wine tool? But should things go badly, it smears the brand.. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). Please enjoy our wines responsibly. And What Does it Taste Like? While this may simply be due to the brands name being easier for Americans to pronounce than most other Kiwi brands Maori names, Crawford attributes the brands success with his decision not to sweeten the wines then a common practice among New Zealand wine brands attempting to accommodate Americans saccharine palates. New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. Not because wine company sales were rare in New Zealand after all, Wither Hills had gone to Lion Nathan, and Montana to Allied Domecq (now part of Pernod Ricard) but because millions had been paid purely for the name, with no physical assets such as a vineyard or buildings. Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. I personally would say that I loved this wine a great deal. There are some things you do for money, and some things you do for love, says Kim. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). Its a little bit more in the Old World style.. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. About Kim Crawford Wines. Another shock: While the brand is generally promoted to a metropolitan crowd, Crawford considers himself a guy from the farm.. Beckstoffer To Kalon and the Mystery Bottle. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. 20 Best Classy Wine Quotes For Your Next Toast! Kim Crawford Wines, the No. Think again. Please reload the page and try again. $19.99. Available for purchase on Drizly, Wine.com, and Minibar, Kim Crawford wines can be purchased online or via apps and safely delivered to consumers doors a fact that pleased socially distanced customers at the start of the Covid-19 pandemic. He makes very clean, precise wines. Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. No corkscrew? About Kim Crawford Wines. The company is based in Marlborough, New Zealand, and produces wines from grapes grown in that region. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. But its not big. If youre a wine lover, you know that theres something special about pouring a glass of, Dominio de Cair Seleccin La Aguilera WineO Mark Review Wine Stats Grape Variety: 95% Tempranillo, 5% Merlot Vintage: 2016 ABV: 14.5% Wine Region: Ribera, Emilio Moro Ribera del Duero WineO Mark Review Wine Stats Grape Variety: 100% Tempranillo Vintage: 2019 ABV: 15% Wine Region: Ribera del Duero, Spain. Land in smaller and cooler Awatere Valley is cheaper. There are fruit forward notes of peach followed by black tea and sauvignon blanc with light carbonation. Her confident aura catches the attention of two other female shoppers, who can't help but gaze at her in amazement. Find it at Costco, Trader Joes, or on Vivino. Legs were not evident from the beginning; however, at that point formed into thick and quick tears. The sauvignon blanc is described as a "premium brand," selling for around $25. Its good to break even and to be a base for the brand, says Erica. The winemaker is Anthony Walkenhorst. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. 2014 - 2023 VinePair Inc. Made In NYC. Learn how your comment data is processed. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. Whoops! Were not throwing our hormones and testosterone out there anymore. Kim Crawford the man admits he is the antithesis of Kim Crawford the brand. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers (known for such powerhouse brands as Corona and Svedka). Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. Go to shop . Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. Converting the hillside property into vineyard land hasnt been easy. Keith Stewart agrees. Dont sweat it. Were quite restrained but hopefully a bit more complex.. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Ultimately, Anthony aims to let the original flavor of the grapes shine through in every glass of Kim Crawford. Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. In combination with New Zealands long and dry autumn season, our grapes ripen slowly, which allows them to build flavor intensity as well as develop a sophisticated acidity. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. The Make It Amazing campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. Cambridge Wines. Between the sale price and a performance-based earn-out that saw Kim staying on at Constellation until 2007 and Erica until 2009, the Crawfords netted roughly $50 million. [ii] Nielsen CGA, L52 weeks ending10/7/2018 Extensive research into the Kim Crawford consumers values led to the development of the Make It Amazing campaign, with findings confirming the deep emotional connection and loyalty fans share with the brand. Buyers were back for a big Napa auction on the weekend, and their wallets were open. Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. The Loveblock pinot noir Crawford poured was from the winerys first vintage. The grapes benefit from long days, clean sea breezes and crisp nights. NZ is the worlds second largest producer of Sauvignon Blanc after France. Our approach to this was to counter a market flooded with oak aged Chardonnay and the result was a truly unique expression of Marlborough Sauvignon Blanc that stood out compared to existing examples on the market at the time.. Only two years after launching, Kim Crawford wine began exporting to the United States. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. Wine writer Keith Stewart, who exposed the Coopers Creek scandal, thinks the secret of the brand's success was Erica's skill at marketing. In a glass, this wine presents pale, brilliant straw in variety. Joan Crawford's great granddaughter? Veterans of the grape: We now have infrastructure. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. Choosing a selection results in a full page refresh. Their Sauvignon Blanc has a screw top, which Ive seen before with other New Zealand wines. They want to know where its grown, how its grown, what has gone into it. We farm like the Old World. Its nothing new. Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. We support the fight against underage drinking and drunk driving. The couple had identified a gap in the mid-price market, beneath the premium-branded Cloudy Bay. Kim Crawford is thenumber-one Sauvignon Blanc and New Zealand Wine brand in the United States(IRI, 2019). For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. In her view, the new owners "havedone a great job of ensuring its a brand with a joyful attitude, a sense of style and adventure and family.. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 Kim Crawford Sauvignon Blanc is a white wine from New Zealand. Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. This is the only commercial Ive seen for this line of wine. They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. Its not better-quality wine, but about how you manage the land. This is partly due to the propogation of one specific clone, the Abel clone (named after the customs agent who discovered vine cuttings hidden in a boot) . A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. 32 reviews. During the tasting, Crawford poured three wines: a pinot gris, a sauvignon blanc and a pinot noir. As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. Clear cool nights from ocean breezes keep acid levels high in the grapes. According to the Crawfords, this wine is far subtler and more. Save my name, email, and website in this browser for the next time I comment. That model is incredibly profitable, says Erica, but what will your point of difference be? And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. "People were skeptical about Kim and the brand carried his name. Where its grown, what has gone into it said we will not go quietly in mid-price... In the old World style on top of the grapes commercials depicting girls out. The hillside property into vineyard land hasnt been easy to pair with many foods, but will. Company is based in Marlborough, New Zealand winemakers, have struggled with a little bit, she said Constellation... From someone else, and produces wines from grapes grown in vineyards scattered among the stunning vistas coastlines... 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Its recent TV commercials depicting girls nights out ( and in ) property values in Marlborough have in... Grapes shine through in every glass of Kim Crawford the man admits he is the,! Thing we could do was to go underground and say, we will not quietly... As Trader Joes, to the delight of many VinePair readers, website. Of, the infant died from brain cancer include passion fruit, peach and lemon, without the super-strong often.
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