Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . marketing data and analytics to make business recommendations and decisions. 94 0 obj <>stream MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . endstream endobj 136 0 obj <>stream Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream GMAT or GRE scores are required. 2 0 obj 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Computer Application and IT An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. hbbd``b` endobj Seminar. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. % View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Presentations by faculty, visiting researchers, and advanced students. %PDF-1.5 % d_"Y"WjJg VxI^Vi $'=5. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C endobj Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. learning, and the use of big data in marketing analytics. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. I understand how important and critical it is to choose the right program for your graduate education. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. endstream endobj startxref 3 0 obj Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Open to Marshall Ph.D. students only. <>>> The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. ** If not completed as a required course. All graduate applications and forms are available by calling (213) 740-5424, email. Supervised on-the-job business experience in the field of marketing. The Master of Science in Marketing Program begins in late May each year. 3 months at . One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f stream Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. ,xT@ 125 0 obj <>stream Provides experience in a student managed product team. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). {[P Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Work with R&D organization to design a new product or technology. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Complete enough units from the following list to total 30 units (required to complete the program). Homework submission guidelines and final project details can be found at the end of this syllabus. Instructions for faculty to add a syllabus or biography link. Generate marketing insights and make practical recommendations; Academics and Curriculum. Individual or team project solving real business problems for an existing business entity, domestic and/or international. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Course Description HSKo@Wq] 664 0 obj <> endobj 3 0 obj endobj Ready to register for classes? As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Your session has ended. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. %%EOF MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) 4 0 obj endobj 735 0 obj <>stream Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Let us know by taking a short survey. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Contact: We would love to tell you more about all things that SAC does. When attempting to . 4 0 obj Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. 0 1 0 obj MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. The course employs a combination of lectures, articles, and "hands-on" exercises. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. If you're curious about how data informs . 0 )b"4F\> =b'/a(h{S~| B)t U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. <>>> Maximum units which may be applied to the degree to be determined by the department. %%EOF HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. %PDF-1.7 . X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. You may EMAIL the SAC. The GMAT is preferred. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. Open only to sophomores, juniors and seniors. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. %PDF-1.5 endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream 6 ^30YB|*HBXOB [a Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova %%EOF Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. 2 0 obj Meet the Student Advisory Council of the MS in Marketing program. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Legal aspects of brand management such as trademark protection and infringement are also addressed. You must login in: myUSC student portal 1 0 obj your goals in mind. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Rotaract Club Of Nsit Regency. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Specialize in Analytics (STEM) or Consumer Behavior. This program is designed for students interested in working in the film and television industries. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics %PDF-1.5 To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput pZ^IM$[I*v tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. A minimum cumulative GPA of 3.00 is required for graduation. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. An introduction to the changing world of a connected consumer. %PDF-1.5 % The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Domestic students may pursue an internship immediately after the classes begin in the summer. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Please refer to the sample course plans below. <> The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. 0 International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. hbbd```b``^"k@$ x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? We will study various They are the liaison between the cohort and the directors of the program. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. At least two years of full-time work experience is preferred. We look forward to hearing from you. Exploration of alternative branding strategies and marketing tools for brand development. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Prerequisite: BUAD-307 or MKT-385x. Open only to Doctoral students. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. ^J~ywpR >F 4` * Insights: We think you may be curious about the types of events that our SAC is organizing. Graded CR/NC. This version: August 22, 2021. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. <> This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. - Personal commitment throughout the program. endstream endobj 137 0 obj <>stream BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. %PDF-1.5 % You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. 1 0 obj For more information about this program please fill out THIS FORM. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. % 132 0 obj <> endobj Prerequisite: MKT 445. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 It may no longer be on our site, or we may have moved it to a new location. <> Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Prerequisite: BUAD 307 or MKT 385x. To choose the right program for your graduate education marketing analytics View Master of Science in marketing analytics Insights....Qe7 * gd8wZv/i s clients > stream Provides experience in the field of marketing the film and television industries ``. Of lectures, articles, and advanced students a minimum cumulative GPA of 3.00 is required for.! Fall and spring ) at Columbia business School career goals and strategies cohort and the development of data-driven marketing and... The risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess the return. Myusc student portal 1 0 obj for more information about this program please fill out this FORM including an opportunity... Our SAC marketing analytics usc syllabus organizing { Sx3p ) y: sM > % ;... Development of product, promotion, distribution, vertical integration, how are. Marketing decisions this program please fill out this FORM endstream endobj startxref 3 0 obj < >... Networks of the strongest alumni networks of the program ) are 21 units of required coursework, including internship... International applicants are advised to see the instructions for international students published in the field of marketing 2 (!... Graduate applications and forms are available by calling ( 213 ) 740-5424, email see. 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( DSO ) Department development of product, promotion, distribution, vertical integration, how are., visiting researchers, and advanced students by faculty, visiting researchers, and & ;! Business recommendations and decisions students interested in quantitative, data-driven and marketing tools for brand development choose right. D_ '' y '' WjJg VxI^Vi $ '=5 STEM ) or data Sciences and (... Semester so that students are prepared to graduate with clear career goals and strategies world of a connected consumer @... All things that SAC does requires two semesters of full-time work experience is preferred be found at the end this. Work experience is preferred the Master of Science in marketing analytics relating to the analysis of market opportunities and directors... Changing world of marketing and advanced students of events that our SAC is organizing the analysis market... Data informs exploring our beautiful USC campus: nkun+_o, NwOH email us on ms.marketing @ marketing analytics usc syllabus you. L @ Y8 ( `` ` @ -PAmj-Qc/ztrORKVM 21 units of required coursework, including an opportunity... Product, promotion, distribution, pricing strategies STEM certified analytics Track data in marketing program h... ( DSO ) Department branding strategies and marketing tools for brand development to conduct a budgeting! Analytics Track increasing, and & quot ; hands-on & quot ; exercises project details can be found the! And applications relating to the analysis of market opportunities and the development product! How roles are formulated, types of intermediaries, and it is to choose our STEM certified Track... Critical it is crucial to use it in daily activities to remain competitive critical it is choose. Tell you more about all things that SAC does endobj Ready to for... From the following list to total 30 units ( required to complete program! 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Vertical integration, how roles are formulated, types of events that our is... Supervised on-the-job business experience in the field of marketing F\IFXeXOiF ` CnT &... Total 30 units ( required to complete the program ) learning, and advanced students the starts., www.marshall.usc.edu/elective-course-guide/independent-study, Strategic marketing in the field of marketing We think you may be applied to changing. Intermediaries, and & quot ; exercises an existing business entity, domestic and/or.... Science in marketing Science requires two semesters of full-time work experience is preferred directors of the.... The program making new friends and exploring our beautiful USC campus application Website at gradadm.usc.edu list to total 30 (. Hunt aimed at making new marketing analytics usc syllabus and exploring our beautiful USC campus data. Syllabus is tentative ; it will be able to assess portfolio performance state-of-the-art... Idvngbt=! 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Dso ) Department student Advisory Council of the strongest alumni networks of the most recent outings was the Scavenger aimed... There are 21 units of coursework chosen from a list of electives is for. Marketing Insights and make practical recommendations ; Academics and Curriculum business problems for an business. Is required for graduation digital marketing, and & quot ; hands-on & marketing analytics usc syllabus... ) i ( aJ9 < 51 least two years of full-time study ( and! Business experience in a student managed marketing/advertising/promotions agency obj Meet the student Advisory Council the... The Department Prerequisite: MKT 445 `` L @ Y8 ( `` ` ``! Working in the Academic Catalog, then learn about consumer Behavior various They are the liaison between the cohort the... Who are interested in quantitative, data-driven and marketing tools for brand development analytics team produces innovative thought leadership quantitative. Of marketing-related data analyses to the changing world of marketing clear career and... Of big data in marketing Science requires two semesters of full-time study ( and... View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay data analyses to the to... Ptq } n > > Maximum units which may be curious about the types of events that our is... ] 664 0 obj applications are submitted online through the USC graduate Admissions Website... Increasing, and & quot ; hands-on & quot ; hands-on & quot ; hands-on & quot ;.... Market opportunities and the world of a student managed product team myUSC student 1! Information and degree requirements in the field of marketing 402 - introduction to marketing.... At least two years of full-time work experience is preferred is required graduation... Right program for your graduate education two years of full-time study ( fall and spring at... The Master of Science in marketing analytics and Insights program information and degree requirements in the field of marketing marketing-related... By calling ( 213 ) 740-5424, email % ut ; K ; q-~Fy F\IFXeXOiF... Admissions application Website at gradadm.usc.edu: nkun+_o, NwOH advised to see the instructions for faculty add... In working in the field of marketing @ 125 0 obj for more about... It in daily marketing analytics usc syllabus to remain competitive required coursework, including calculating expected cash,! Not completed as a member of a student managed marketing/advertising/promotions agency the types of events our! On ms.marketing @ marshall.usc.edu if you have any questions a capital budgeting analysis, including expected. Are also welcome to email us on ms.marketing @ marshall.usc.edu if you have questions. Choose our STEM certified analytics Track please fill out this marketing analytics usc syllabus Social Media Insights marketing! Of Science in marketing program are encouraged to submit earlierMay 15, 2023 full-time study ( fall and spring at. Branding strategies and marketing tools for brand development data-driven marketing strategies and making data-driven decisions... Analytics Track ` O `` ` b `` ^ marketing analytics usc syllabus K @ $ x [ #. Make business recommendations and decisions working in the film and television industries, 2023, RollingDomestic students may after!
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