A new, sixth episode of NBC's syrupy romantic family drama, "This Is Us," led Tuesday night's primetime fast affiliate ratings both in total viewers and in the key, adults ages 18-49 . In total, NBC News Digital saw an increase of +51% in unique visitors and an increase of +25% in video starts compared to during the 2016 DNC. Fast forward ten years and the average audience delivery of USA in 2021 totaled 848,000 viewers, a decline of 73%. Bad news first: The two-episode premiere of Magnum P.I. ABC evening news viewership grew 16% to 7.6 million viewers in 2020, following an 11% increase in 2019. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". Going back ten years ESPNs average primetime audience delivery was 2.34 million. We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. All rights reserved. The win in the . Posted By: Moritz55, 2/28/2023 1:25:41 PM A couple of recent articles in The New York Times show just how annoyed the national media is getting at so far being unable to find something wrong with Florida Gov. It was a very good week for Lester Holt and NBC Nightly News, which drew 8.6 million viewers for the holiday week ending November 26. Slightly more than half the public (54%) knew that the Republican Party controls the House of Representatives. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. The CW was fifth in ratings with a 0.1 and in . Quotes displayed in real-time or delayed by at least 15 minutes. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. This analysis is my own and does not necessarily reflect the views of NBC, The Wall Street Journal, or Hart Research Associates. But the real meat of H.R. Devastated by a loss of advertising revenue and a steep decline in viewers and readers, the commercial media has a vested interest in catering to those who remain. The November victory represents ABCs first back-to-back November sweeps victory in 25 years. WarnerMedia: In 2011, TNT was one of four cable networks to average over two million (2.32) viewers in primetime. As a result, in 2021 the number of cable networks averaging over one million viewers in primetime dropped to nine, with three of them news channels. This means that no matter how you define your audience, NBCUniversal can help you reach them. In 2011, FX was a Fox-owned cable network. Her awkward,teary, on-air goodbye was a sore spot for the prestigious franchise, and her exit was plagued with rumorsthat Lauer disliked and sabotaged her. In an era with no shortage of viewing options, the reach and impact of broadcast television is still undeniable, said Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming, in a statement, NBC remains a pillar of strength both within our portfolio as well as the larger television landscape, and were excited about the future as we continue to grow and connect our TV and streaming business.. The NBCU portfolio reaches 226 million adults every monththat's 93% of America. This decline is reflected across most news audiences. By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. The Tonight Show Starring Jimmy Fallon was this summers top late-night show in 18-49, winning over Late Show With Stephen Colbert and Jimmy Kimmel Live.. Although the audience decline is significant, the loss of many of other top-tier cable networks was far greater, especially broad-based entertainment networks that face stiffer competition from streaming providers. It raises another question. or [tuesday, december 13 . 13 . Among this group, just 19% have four year degrees, 26% have attended some college and 54% have a high school diploma or less education. Age Distribution 17.32% 25.49% 17.03% 14.95% 14.19% 11.03% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ Regular viewers of daytime talk shows are less educated than the public as a whole. Legal Statement. According to a 2014 Pew Research Study, Where News Audiences Fit on the Political Spectrum, 26% of NBC News consumers are mostly liberal; 36% have mixed views, 14% are . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Among regular Rachel Maddow viewers, 57% are 50 or older and 25% are at least 65. MSNBC had a particularly hard time attracting viewers from the advertiser-coveted demographic of adults aged 25-54, with its top show in the category, "The Rachel Maddow Show," finishing No. , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). In 2011 the network averaged 1.01 million primetime viewers, ten years later the average audience fell 70% to 301,000. statistic alerts) please log in with your personal account. MSNBC is the premier cable destination for breaking and live news coverage, in-depth analysis, and influential voices 24 hours a day, 7 days a week. NBCs storied "Today" was once an iconic giant of morning television, but a devastating collapse in viewership last week left the show with its smallest audience in at least 30 years. Overall, just 14% of the public got all four questions right. Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. The largest age group of visitors are 25 - 34 year olds (Desktop). But a lot has changed since "Today" was hosted by TV juggernauts such as Bryant Gumbel, "Americas Sweetheart" Katie Couric and pre-scandal Matt Lauer. Just 23% of the public is 18-to-29. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. The family still has majority voting shareholders of the parent company Viacom CBS Inc. A paid subscription is required for full access. The Atlanta Journal-Constitution reports that former football star and potential GOP Senate candidate Herschel Walker has registered to vote in Georgia (he had previously been registered in Texas). Audiences are exhausted and it is difficult for smiling morning hosts like Savannah Guthrie to put a happy face on this dismal news environment. You've successfully subscribed to this newsletter! . "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . NBCs victory was the first time Nightly had edged out World News in three years. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. Sept. 20, 2016 4:15 PM PT. Once. The roundtable program averaged 3.2 million viewers and 410,000 with 25-54 demo and 266,000 in the 18-49 demo, outpacing every show on CNN and MSNBC across the board. network's studios in New York City Friday. Among the public, just 32% are Democrats. Nonetheless, in 2021, Fox News still averaged 2.39 million primetime viewers, an increase of 27% from 2011. In the key demo, ABC finished first in November with 991,ooo viewers, followed by NBC (886,000 viewers) and CBS (621,000 viewers). LPGA Tour Championship. On the positive side, ABC Wednesday clearly delivers women 35-64 and a respectable male 35-64 secondary audience across the night, while ABC Thursday has a distinct and increasingly dominant female 18-64 profile that holds for three straight hours for its drama line-up. (Thats 610,018 since yesterday morning.). Martin Nielsen. (Photo by Frazer Harrison/Getty Images for Paramount Network), Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. A . IE 11 is not supported. In the key demo of viewers 25-54the demographic group most valued by advertisersNightly slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind World News, which drew 1.482 million, essentially a draw. 1 drama in 18-49 for the fifth year in a row and Americas Got Talent has been the most-watched summer unscripted program for the past 16 seasons. Its Saturday round averaged 1.61 million viewers. [1] For example, in 2011, Fox News had averaged 1.88 million viewers in primetime. Just one new Alzheimers drug with questionable benefits could more than double Medicare Part B spending. By comparison, Disney charges MVPDs about $10 per month for ESPN and ESPN2. starring Kevin Costner and Christine Baumgartner, is one of the few [+] cable original entertainment series attracting millions of viewers. Among this group, 18% answered none of the questions correctly. On Sunday night, Florida Gov. The industry has a track record of opposing essentially all proposals that will impact their bottom line.. But since this infrastructure-reconciliation effort by Democrats is going to continue to play out through the fall, were not getting worked up about a procedural ideological standoff in late August. Just 22% of Americans are liberals. "Today" averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News flagship program failed to surpass the three-million viewer threshold since at least 1991, when ratings became easily accessible. . Due to increased number of networks, the company has experienced drop in revenues in recent time 3. Just 29% of all Americans are college graduates. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, The changing face of Congress in 8 charts. At least right now. Learn more about how Statista can support your business. Daytime talk show watchers stand out as the least well off regular audience. Nielsen. By Consumer Behavior #1 Avid Movie-Goers 92% Reach #1 Luxury Mid-Size Auto Intenders 92% Reach MSNBC: 656,000 25-54 Demo: CNN: 101,000 Fox News: 226,000 MSNBC: 74,000 Here are the prime time averages encompassing shows which air from 8-11 p.m. in total viewers and the 25-54 demo for. While some critics feel the show is in shambles and out of the zeitgeist, others think it just needs to revert back to its pre-Donald Trump formula for success. FDA gives full approval to Pfizer vaccine amid rapid COVID-19 spread, more than double Medicare Part B spending, Republicans who support Trump more than party: 46 percent, Republicans who support party more than Trump: 62 percent, Democratic Sanders-Warren voters: 88 percent, Biden voters in 2020 general election: 91 percent, Trump voters in 2020 general election: 50 percent. This means that no matter how you define your audience, NBCUniversal can help you reach them. As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below. This material may not be published, broadcast, rewritten, or redistributed. ET), including an average of 1.806 million viewers in the key news demographic of A25-54. Hoda Kotb NBC's "Today" show shared on Wednesday morning the cause for Hoda Kotb's days-long absence from her co-anchor duties; it was from a "family health matter". In 2021, the network had averaged 705,000 viewers, for a decrease of 24%. Ten years ago there were dozens of top rated original scripted programs on cable. 1 min read. Regular readers of the New York Times also tend to be younger than average. It was surprisingly easy. NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. Below are some examples of NBCUniversal's reach for key audience segments. The tournament averaged 286,000 viewers on Saturday and 291,000 viewers on Sunday. 2023 FOX News Network, LLC. You only have access to basic statistics. This also is the case for the regular audiences for Sunday morning news shows, business magazines, and both USA Today and the Wall Street Journal. Lester Holt, Savannah Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News special coverage of the 2020 DNC. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. While both shows have declined from last year, the historic low for "Today" has raised eyebrows as the show used to surpass 6 million viewers on a regular basis in its heyday. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. Local competition affects the size of NewsHour's audience. Variety and the Flying V logos are trademarks of Variety Media, LLC. Well, our most recent NBC News poll sheds some light on those question, with the survey finding that 69 percent of all adults say theyve already been vaccinated, versus 13 percent saying they wont get vaccinated under any circumstance. On Thursday night, MSNBC ranked #1 again in total viewers, averaging 6.146 million, outperforming CNN in total viewers by +581,000 (+10%), ABC News by +3.2 million (+107%), CBS News by +4.2 million (+210%), and FOX News by +3.2 million (+108%). Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox. Ten years ago, FX averaged 1.53 million primetime viewers, with several popular and critically acclaimed original programs; Justified, Sons of Anarchy, Its Always Sunny in Philadelphia as well as launching American Horror Story. 7pm News bulletin audiences were up year-on-year across the week in 2019-20: the Monday-Friday edition achieved a combined metropolitan and regional average audience of 979,000 (up 2%), Saturday averaged 963,000 (up 3%) and Sunday averaged 994,000 (up 2%). Then you can access your favorite statistics via the star in the header. Disney: In November, Disney announced that ESPN had 76 million household subscribers, a decline of 24% from their highwater mark of 100.1 households in 2011. Ben Kamisar is a deputy political editor in NBC's Political Unit. For USA it will be a return to their origins the channel was launched as a cable sports network (and competitor to ESPN) over forty years ago. 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