Scented toys are also growing. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. Global sales data. Some trends and brands can last a long time but very often they change rapidly. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development, Find studies from all around the internet. Regulations. Mattel spends more than $634 million in advertising worldwide. The total U.S. industry market size for Doll, Toy & Game Manufacturing: Industry statistics cover all companies in the United States, both public and private, ranging in size from small businesses to market leaders.In addition to revenue, the industry market analysis shows information on employees, companies, and average firm size. So watching trends isn't just a matter for product creation, it's critical to the mission of a toy business throughout its life. Youth Electronics – $431.3 million 8. Trends & More. (February 12, 2020). This feature is limited to our corporate solutions. The STEM acronym is now often changed to STEAM with the additional "A" standing for Arts. Action Figure/Role Playing – $1.39 billion 2. ", Toy Industry Association, Retail sales of toys and games in the United States in 2019, by product category (in billion U.S. dollars) Statista, https://www.statista.com/statistics/194481/us-toy-industry-revenue-by-supercategory-since-2003/ (last visited October 12, 2020), We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. The following statistics take a look at the domestic toy market by category and overall industry. ", 23 Textile Industry Statistics and Trends, Japanese Blood Type Personality Guide: A vs B vs AB vs O, 101 Motivation Affirmations to Keep You Focused, The 4 Personalities Explained: Type A vs Type B vs Type C vs Type D, Eysenck Personality Types Explained: Extraversion vs Neuroticism vs Psychoticism, 125 Positive Affirmations for Success and Prosperity, Four Temperaments Explained: Sanguine vs Choleric vs Melancholic vs Phlegmatic Personality Types, 125 Powerful Morning Affirmations to Start Your Day, Explaining the 4 Color Personality Test: Blue vs Green vs Gold vs Orange, 200 Motivational Words of Encouragement for a Friend [Affirmations & Quotes], The 6 Female Personalities: Alpha vs Beta vs Gamma vs Omega vs Delta vs Sigma. I’m based in New York. The toy industry is notoriously fickle and subject to rapid change. Like the old-fashioned Russian nesting dolls, where a smaller doll of the same type is inside each outer doll, it's the experience of opening the product that is the most important part of having it and playing with it. The toy industry is notoriously fickle and subject to rapid change. David Scher, a serially successful toy industry veteran told me at Toy Fair, “The lifeblood of the toy business is new and innovative products. Toy News Tuesday is in-depth industry news delivered to your inbox every Tuesday. All Rights Reserved, This is a BETA experience. All rights reserved. © 2020 The NPD Group, Inc. All rights reserved. The industry's response continues to evolve based on parents’ own experiences, tastes and goals. The NPD Group’s U.S. Toy Retail Tracking Service, published with permission of The NPD Group by The Toy Association. We can also advise on how to position your company for the best possible outcome in a sale. Retail sales of toys and games in the United States in 2019, by product category (in billion U.S. dollars) [Graph]. Stats. Having to dig through various compounds in order to get to a goal gamifies the experience of compounds. The percentage of the worldwide market is broken down to the following regions. Statista. You only have access to basic statistics. © 2020 Forbes Media LLC. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 20 Retail Apparel Industry Statistics, Trends & Analysis, 20 Pig Industry Statistics, Trends & Analysis, 21 China Textile Industry Statistics and Trends, 17 China Auto Parts Industry Statistics and Trends, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. Parents in the UK are shifting their views of using toys and … The toy industry is notoriously fickle and subject to rapid change. You need a Single Account for unlimited access. You may opt-out by. More than half of Mattel’s sales come from barbie dolls and associated gear. Vehicles – $1.61 billion 11. The toy industry is fast. We describe what children do as “play.” To adults that means something other than work but for children, playing is their job, it's how they learn to socialize and think constructively. Published with permission of The NPD Group by The Toy Association. Collectables were responsible for 9% of the overall UK toy market in 2017 and 19% of all toy units that were sold. Of course the flip side is that even with updates and modifications, it’s a way to reduce investment and risk in new product and new character development. 1. The International Council of Toy Industries outlines the following percentages for retail channels in the United States. If a toy producer invests in a trend and the trend tapers off, being left with too much inventory at the end of the trend can wipe out all the profit that came before. According to the Toy Industry Association, the United States toy market is worth $22 billion a year with a worlwide revenue of $84.1 billion overall market. By continuing to use this site you consent to the use of cookies on your device as described in our Cookie Policy unless you have disabled them. Mass Merchant/Discounters – 51% 2. ReportLinker simplifies how Analysts and Decision Makers get industry data for their business. Market Size & Industry Statistics. Department Stores – 3%. Toy Specialists – 36% 2. Mattel has been leading the global market of toys with Hasbro falling into the second top spot in sales revenue. In 2017 and 19 % of all toy units that were sold graduate program of the sector parents on! Statistics and trends third of sales of toys and games in the graduate program of the toy Association commissioned! Is now often changed to STEAM with the latest research and data on myriad topics impacting global! 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